The FAME Masterclass
Twenty episodes on how fame is built: why you want it, how to look credible when someone searches your name, how attention is engineered and how fame turns into deals.
- Episodes
- 20
- Running time
- 3 h 52 min
- Parts
- 4
- Price
- Free
Why you want fame
Before any tactic: what fame does to people, the line you should never cross, and the honest reason you want it.
7:29Episode 1Fame Is a Drug: The Dark Truth About Becoming Famous
Sheeraz Hasan opens the series with a warning: fame behaves like a drug, and people who chase it without a strong reason lose their values on the way. He explains why your “why” has to come first, drawing on decades inside celebrity media, including his years working with Kim Kardashian.
6:49Episode 2Don't Sell Your Soul for Fame — The Price Nobody Warns You About
Fame tests your values long before it rewards you. Sheeraz explains why temptation usually arrives looking like an opportunity, why saying no is the strongest move you can make, and why FAME by Sheeraz was built as an ethical route to visibility.
3:01Episode 3Find Your X-Factor — The Real Reason You Want Fame
Everyone has an X-Factor: the thing that makes people notice you. In a short, direct episode, Sheeraz asks you to name yours and to be honest about what you want from fame, because clarity is what keeps people from sabotaging themselves later.
Proof and credibility
How influence really works, the toolkit that makes you look credible when someone searches your name, and why the long game wins.
19:59Episode 4From Zero to Hollywood Power — How Influence Changes Everything
Sheeraz tells his own origin story, from night shifts in a London café to building a media distribution business that reached 130 countries, and the lesson that changed everything: influence beats effort. It is the episode where the mechanics of media power click into place.
16:30Episode 5The FAME Toolkit — Google Panel, Website, EPK & Trademark
When someone hears your name, they Google it. Sheeraz lays out the FAME Toolkit, the foundation that makes you look credible in that moment: a Google Knowledge Panel, a real website, an electronic press kit, press coverage, a trademark and a consistent brand.
11:14Episode 6How to Get Famous — The Hollywood Shortcut
People who chase fame focus on social media; professionals focus on press. Sheeraz explains why the News tab on Google is where people check you out, how press coverage leads to verification, and how to build relationships with journalists the right way.
12:54Episode 7Buyer vs. Renter Strategy — Kim K's Real Fame Blueprint
A buyer builds for the long term with honesty and real investment; a renter fakes numbers and takes shortcuts that collapse. Sheeraz explains the buyer vs. renter strategy he saw work with Kim Kardashian, and how brands spot fake influence instantly.
7:53Episode 8Why Authenticity Creates Sales — Kim K Buyer Strategy
Anyone can chase likes; very few people can move product. Sheeraz explains why sales come from trust rather than hype, using his own Millions of Milkshakes story and Kim Kardashian’s buyer strategy to show how authentic influence turns into long-term money.
Engineering attention
Social media, live events, paparazzi, breaking news, billboards and earned media: the ways attention is built on purpose.
8:12Episode 9Red Bull's FOMO Strategy Explained — How to Get Famous on Social Media
Red Bull is a media company that happens to sell an energy drink. Sheeraz breaks down how Red Bull uses fear of missing out to build community and sales, and how creators and brands can do the same on social media without faking numbers or burning trust.
13:54Episode 10The 70/20/10 Formula That Builds Fame
Fame on social media comes from engagement more than content. Sheeraz explains the 70/20/10 formula and why 70 percent of growth comes from engagement, then covers consistency, real-time posting, collaborations, paid amplification and why selling too early kills growth.
21:35Episode 11Offline Fame Is the New Algorithm
Offline moments create online explosions. Sheeraz explains how red carpets, live events, crowds and meet-and-greets generate media coverage, with stories from celebrity launches and mall appearances that drew huge crowds.
8:54Episode 12Fame Built in Real Time — Guerrilla Marketing Secrets
The smartest brands engineer attention offline. Sheeraz shows how live activations, guerrilla marketing and giving value first create media coverage and sales, with examples from expos, conventions and public spaces.
8:14Episode 13How Paparazzi Create Real Fame — Street-Level Strategy
Social numbers don’t prove fame; recognition in public does. Sheeraz explains how paparazzi moments create street-level fame, why camera flashes change how people see someone instantly, and how talent and brands use those images for media pickup.
17:07Episode 14How to Get Famous With Breaking News — Earned Media Playbook
Paid media is easy to buy; earned media is where the game changes. Sheeraz explains how he puts himself and his clients into breaking news in real time, and how small brands with small budgets use the same approach to compete with global giants.
11:23Episode 15Mobile Visibility That Actually Works — Wrapped Cars & Billboards
Visibility comes from proximity and repetition. Sheeraz explains how a wrapped Range Rover became a moving billboard that brought in clients every day, and how to place billboards and branded cars where decision-makers will see them, without a billionaire budget.
4:44Episode 16Turning Chaos Into Global Attention — The Jake Paul Playbook
Most people wait for the media to show up. Sheeraz breaks down how one real-time moment at Jake Paul’s Las Vegas wedding became global headlines within minutes, and what it teaches about moments, distribution and earned media.
18:48Episode 17How Unknown Names Go Global — Stealing the Spotlight
When the world is looking elsewhere, the smartest players redirect attention. Sheeraz explains how one move pulled media focus from Mayweather vs. McGregor back to Canelo vs. GGG, and how Millions of Milkshakes grew from a small store into a global brand with the same thinking.
Turning fame into deals
How brands and talent get paid, how deals close at the table, and the story of one deal that took a thousand no's.
10:48Episode 18How Brands & Influencers Really Get Paid
Brand deals are about value and leverage, not follower counts. Sheeraz sets out how talent should approach brands directly, why adding value before asking for money works, and how brands get bigger talent by funding a talent’s real goals.
14:51Episode 19Closing Deals Under Pressure — The Jack Ma Principle
Deals are lost at the table, not at the start. Sheeraz explains his closing framework, built on the Jack Ma principle: focus on what the other side wants, find the real decision-maker, give a taste, then name your price and let silence work.
7:51Episode 20The Impossible Deal — How a $2M JLo Deal Got Closed
The final episode is the story of one of the hardest deals of Sheeraz’s career: bringing Jennifer Lopez to Qatar for a 20-minute appearance after more than a thousand no’s. It ties the series together: fame as leverage, psychology and execution.
Sheeraz Hasan, the #1 FAME Strategist
Sheeraz has worked in celebrity media for more than 25 years: Tinseltown TV, Hollywood.TV, roughly a decade as Kim Kardashian's media strategist, Paris Hilton, Logan Paul and Zendaya. He founded FAME by Sheeraz, Hollywood.AI and Bollywood.AI. The Masterclass is what he teaches clients, free.
About Sheeraz Case studies The Masterclass on FAME by Sheeraz
About the Masterclass
What is the FAME Masterclass?
The FAME Masterclass is a free 20-episode video course on YouTube in which Sheeraz Hasan, the #1 FAME Strategist, teaches how fame is built. It runs in four parts: why you want fame, proof and credibility, engineering attention, and turning fame into deals.
Who teaches the FAME Masterclass?
Sheeraz Hasan, founder of FAME by Sheeraz, Hollywood.AI and Bollywood.AI. He has worked in celebrity media for more than 25 years, including roughly a decade as Kim Kardashian's media strategist, and has worked with Paris Hilton, Logan Paul and Zendaya.
Is the FAME Masterclass free?
Yes. All 20 episodes are free to watch on the FAME By Sheeraz YouTube channel and on this site. There is no sign-up.
How long is the FAME Masterclass?
Twenty episodes, about 3 hours 52 minutes in total. Episodes run from 3 to 22 minutes, so you can watch one in a coffee break.
Where should I start?
Start with Episode 1, Fame Is a Drug. The episodes build on each other: Episodes 1 to 3 cover your reasons, 4 to 8 credibility, 9 to 17 attention and 18 to 20 deals. Episode 5, The FAME Toolkit, is the most practical single episode.
Who is the FAME Masterclass for?
Founders, creators, artists, executives and brands who want to be known for something: people building a personal brand, planning a launch, chasing press or trying to turn attention into deals.
Can I get help applying the Masterclass to my own name or brand?
Yes. Book a free 15-minute call with the FAME Team, bring your goal and leave with a clear next move. Paid work is scoped and agreed separately.
Put it to work on your name.
Bring what you learned to a free 15-minute call with the FAME Team and leave with your next move.