Age 16
A café becomes the first lesson in attention.
After leaving school to run the family café with his mother, Sheeraz sees one radio endorsement turn into a queue outside and a dramatic rise in weekly revenue.
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Sheeraz Hasan / Career timeline
25 years building attention.
From a family café in London to Hollywood’s camera networks, celebrity strategy and Dubai: the decisive moves in Sheeraz Hasan’s career.
Explore the milestones
Milestone 1 of 15
2002
London to Los Angeles.
Sheeraz arrives with little money, few contacts and a clear proposition: connect Hollywood with the South Asian audience mainstream entertainment television had overlooked.
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2003
Tinseltown TV opens Hollywood to South Asia.
The B4U programme grows beyond 200 episodes, carrying Sheeraz's Hollywood interviews to a reported 500 million viewers across 130 countries.
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From 2004
A second market opens in the Gulf.
Work across Dubai and the Gulf begins years before Sheeraz relocates, building the relationships and market knowledge behind the celebrity activations that follow.
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2005
Hollywood.TV becomes a global newsroom supply line.
Sheeraz builds a reported 150-camera network supplying celebrity footage to broadcasters and publishers around the world, with the Hollywood.TV identity travelling on every distributed clip.
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2005
Paris Hilton: a partnership across media eras.
Paparazzi distribution, television, product launches and international appearances begin a working relationship that continues across two decades of changing media.
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2005
Kim Kardashian: the visibility plan before the global brand.
Sheeraz meets Kim and Kris Jenner and maps where Kim should be seen, what she should attend and which cameras would be there—before social media made the process commonplace.
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Late 2000s
Millions of Milkshakes turns visibility into commerce.
A celebrity appearance becomes a named product, a fan event and a press story in one repeatable format. The business later expands from West Hollywood into the Gulf.
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2010
Reuters formalises Hollywood.TV's place in the news supply chain.
A strategic partnership places Sheeraz's camera network inside one of the world's major news-distribution systems.
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Early 2010s
Zendaya is positioned internationally from the beginning.
Sheeraz works with Zendaya and Kazembe Ajamu Coleman during her early Disney years, using Dubai and London to demonstrate international demand before wider market consensus catches up.
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11 Nov 2017
Logan Paul fills Dubai Mall.
After years advising Logan, Sheeraz backs the audience signal when sponsors initially hesitate. About 11,000 fans turn an online following into physical demand in Dubai.
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2018
Dubai becomes the operating base for the next chapter.
After working across the Gulf since 2004, Sheeraz relocates as the region becomes a growing centre of capital, culture and global attention.
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2020
This Is Paris documents the Seoul launch.
The YouTube Originals documentary follows Paris Hilton's skincare launch in Korea and records Sheeraz directing the public and media activation.
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2023
Channel 4 records the Kardashian strategy.
The Kardashians: Billion Dollar Dynasty identifies Sheeraz as Kim's media strategist and places his early work inside the documented history of the family business.
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Today
Private counsel, built on 25 years inside attention.
From Dubai, Sheeraz advises founders, executives, family offices, brands and public figures on narrative, media strategy, visibility, reputation and market entry.
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