Case studies
Each case follows the decisions behind the public result: when to commit, what to protect, where to take the risk and how long to stay with the work.
Four flagship case studies
Kim, Zendaya, Logan and Paris each required a different decision at a different stage of the relationship.
WatchRecognition · Ten years
Before Instagram, Sheeraz built Kim Kardashian's recognition through appearances, paparazzi and television. Their working relationship lasted a decade.
Channel 4 identifies Sheeraz as Kim's media strategist.
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WatchInternational positioning · From age fifteen
While the industry still saw a Disney star, Sheeraz and Kazembe Coleman were planning Zendaya's international career.
"He took us from zero to 100." — Kazembe Coleman
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WatchMiddle East demand · Dubai 2017
Years of market preparation culminated in about 11,000 fans at Dubai Mall, turning Logan Paul's online audience into physical demand.
About 11,000 fans · ITP Live
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WatchRelevance across media eras · Twenty years
Across paparazzi, television, products and international launches, Sheeraz and Paris Hilton kept moving with the media.
This Is Paris records Sheeraz directing the Seoul activation.
ReadThree companies Sheeraz founded
Hollywood.TV, Tinseltown TV and Millions of Milkshakes show the responsibility Sheeraz carried as a founder and operator.
150 operators · reported 2B+ reachGlobal media distribution
Hollywood.TV grew into a reported 150-camera network supplying broadcasters and newsrooms around the world. Running it meant making the operation work every day.
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200+ episodes · reported 130-country reachHollywood to South Asian television
Sheeraz produced and hosted more than 200 episodes, turning an overlooked audience into a television business distributed across more than 130 countries.
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One store · worldwide attentionCelebrity attention into commerce
A small West Hollywood shake bar became a celebrity destination and then an international licensing business.
ReadFAME by Sheeraz
Sheeraz advises founders, executives, family offices and public figures before major launches, investments and reputation-sensitive decisions.
