From London to Hollywood and Dubai.

From a family café in London to the machinery of Hollywood and a global advisory practice based in Dubai.

Sheeraz Hasan at an international entertainment event

London. Los Angeles. Hollywood. Dubai. More than twenty-five years inside the global attention economy.

London · The beginning

The first crowd formed outside a family café.

Sheeraz Hasan’s understanding of attention began long before Hollywood, in the family restaurant he ran with his mother near King’s Cross.

When his father died, Sheeraz left school at sixteen and stepped into the family business. The work was immediate and unforgiving: bring people through the door, keep the operation moving and make every decision count.

A conversation with London radio personality Caesar the Geezer led to an on-air mention. The next day, customers queued outside. Sheeraz watched weekly revenue rise from roughly £2,000 to £50,000 in seven days. It was his first direct lesson in the commercial power of a trusted voice.

The principle stayed with him: attention only becomes valuable when it changes what people do.

“At sixteen, in a café, I saw the power of the microphone.”

Read Career timeline

Sheeraz Hasan — The first lesson was simple: attention matters when it brings people through the door.

2002–2003 · Los Angeles

Tinseltown TV opened Hollywood to South Asia.

In 2002, Sheeraz moved to Los Angeles with little money, few contacts and a clear idea: connect Hollywood with the South Asian audience that mainstream entertainment television was overlooking.

He sold the concept for an English-language entertainment show to B4U. Tinseltown TV put Sheeraz on red carpets and inside the Hollywood publicity system, while carrying those interviews to audiences across India, the United Kingdom, the Middle East and beyond.

More than 200 episodes followed. The programme reached a reported 500 million viewers across 130 countries, with interviews spanning film, music and television. A small team had created a global entertainment franchise from a proposition the established market had missed.

Tinseltown TV also taught Sheeraz how access really worked: relationships opened the door, but consistency kept it open.

Read Tinseltown TV Watch The broadcast record

Sheeraz Hasan interviewing Tom Cruise on a Hollywood red carpet — Sheeraz interviewing Tom Cruise as Tinseltown TV built direct access to Hollywood.

2005 · Hollywood

Hollywood.TV became a global newsroom supply line.

Sheeraz founded Hollywood.TV in 2005 and built a camera network designed for speed, reach and constant distribution.

At its reported peak, the operation deployed as many as 150 camera operators. Footage moved to broadcasters and publishers including CBS, CNN, Entertainment Tonight, the Associated Press and Reuters. Media outlets could use the material at no charge as long as the Hollywood.TV identity stayed on screen.

That model made the brand visible wherever the footage travelled. It also gave Sheeraz a live view of the celebrity economy: which faces moved the market, which moments became global stories and how quickly a single image could be amplified.

Hollywood.TV covered the defining celebrity stories of its era, from the daily paparazzi market around Britney Spears to the aftermath of Michael Jackson’s death. Its footage survives across television reports from the period.

Read Hollywood.TV Watch The Hollywood.TV record

Television coverage identifies Sheeraz Hasan as the owner of Hollywood.TV — Television coverage identified Sheeraz as the owner of the Hollywood.TV paparazzi agency.

From 2005 · Paris Hilton

Paris Hilton: a partnership across media eras.

Sheeraz and Paris Hilton began working together in 2005, when celebrity media was shifting from magazine covers and television appearances toward the always-on influence economy.

Sheeraz coordinated photographs, appearances, launches and television coverage across several markets. The work kept Paris in public view while supporting the businesses around her name.

The relationship continued through changing media eras. From the height of paparazzi culture to CosmoProf and the 2020 Seoul skincare launch documented in This Is Paris, Sheeraz remained part of the strategy behind the public moment.

Paris understood early that visibility could be owned, extended and converted. That made the partnership a working model for what the creator economy would later normalise.

Read Paris Hilton Watch Paris Hilton on the record

Paris Hilton with Sheeraz Hasan early in their working relationship — A twenty-year working relationship developed across press, television, products and international launches.

From 2005 · Kim Kardashian

Kim Kardashian: the visibility plan before the global brand.

Sheeraz met Kim Kardashian and Kris Jenner in 2005. The strategy began with a calendar: where Kim should be seen, what she should attend and which cameras would be there.

Because Sheeraz operated the Hollywood.TV network, the cameras were not an abstraction. He understood where pictures would be captured, how they would enter the entertainment-news supply chain and which appearances could build recognition over time.

The work moved from Los Angeles restaurants and red carpets to national television and international markets. Broadcast programmes later identified Sheeraz on screen as Kim’s media strategist, while Kim described the journeys they had taken together.

The Middle East became an important part of that expansion. Appearances with Kim and Kris in Dubai and across the Gulf demonstrated that fame built in Hollywood could translate into commercial demand thousands of miles away.

Read Kim Kardashian Watch The Kim Kardashian record

Channel 4 identifies Sheeraz Hasan as Kim Kardashian's media strategist — Channel 4’s documentary record identifies Sheeraz Hasan as Kim Kardashian’s media strategist.

Los Angeles to the Gulf

Millions of Milkshakes made celebrity attention commercial.

Millions of Milkshakes gave Sheeraz a place to apply the full system: celebrity, product, press, fans and commerce concentrated in one visible moment.

The signature-shake format made every celebrity visit both a product collaboration and a media event. Miley Cyrus, Kim Kardashian, Pamela Anderson, Lindsay Lohan and other stars stepped behind the counter, creating pictures and television segments that carried the brand far beyond West Hollywood.

Each appearance followed a repeatable format. Crowds gathered outside, entertainment programmes carried the story and customers could order the celebrity's named product.

When the concept moved to the Middle East, the format drew fans in Dubai and Kuwait. Sheeraz had transferred a Hollywood retail idea into a new market.

Read Millions of Milkshakes Watch The Millions of Milkshakes record

Paris Hilton and Sheeraz Hasan at Millions of Milkshakes — Paris Hilton and Sheeraz inside Millions of Milkshakes as cameras documented the signature-shake format.

Early 2010s · Zendaya

Zendaya: international positioning from the beginning.

Sheeraz worked with Zendaya and her father, Kazembe Ajamu Coleman, during her early Disney years—before the wider industry understood the scale of the career ahead.

The strategy looked outside the United States. Dubai and London gave Zendaya direct contact with international fans, press and commercial partners while her profile was still forming.

The appearances combined press access, direct contact with fans and a message suited to each market. Each event showed that Zendaya already had an international audience.

Kazembe later described the effect plainly: Sheeraz took them “from zero to 100.” The endorsement matters because it comes from the person beside Zendaya through that formative period.

“He took us from zero to 100.”
Kazembe Ajamu Coleman

Read Zendaya Watch Kazembe on the record

Zendaya with Sheeraz Hasan during her early international career — Sheeraz with Zendaya as the strategy expanded her profile beyond the United States.

11 November 2017 · Dubai

Logan Paul: when digital influence filled Dubai Mall.

After years advising Logan Paul, Sheeraz backed the audience signal when malls and sponsors initially rejected a Dubai appearance.

The event at Dubai Mall on 11 November 2017 drew about 11,000 fans. Roads jammed, the venue filled and an online following became a physical crowd.

For Sheeraz, the appearance was a test of real influence: could a creator make people leave their screens, travel to a location and gather at scale? Dubai supplied the answer.

Years earlier, sitting with Logan, Sheeraz had predicted that the creator economy would produce the first social-media billionaire. The Dubai Mall activation showed why he believed the category could become that powerful.

Read Logan Paul in Dubai Watch The Dubai Mall film

A packed Dubai Mall for Logan Paul's appearance — The crowd at Dubai Mall turned online reach into visible, measurable demand.

Dubai · The next operating base

Dubai became the base for private advisory.

Sheeraz had worked across the Gulf since 2004. As capital, culture and global attention moved toward the region, he made Dubai his operating base.

The relationships built through Kim Kardashian, Zendaya, Logan Paul, Paris Hilton, Miley Cyrus and other international figures gave Sheeraz a practical understanding of how global fame translates in Middle Eastern markets.

Today, FAME by Sheeraz applies that experience as private strategic counsel to founders, executives, brands, family offices and public figures. The work centres on narrative, media, AI visibility, market entry and reputation.

The tools have changed—from radio and red carpets to search systems and artificial intelligence—but the central question has not: what must people see, believe and do next?

Read The Middle East in action Book Speak with Sheeraz

Sheeraz Hasan in Dubai — From Dubai, Sheeraz now advises the people and organisations shaping the region’s next era.

See how the strategy worked in public.

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