Episode 20 of 20 · Part 4: Turning fame into deals
The Impossible Deal — How a $2M JLo Deal Got Closed
7:51Taught by Sheeraz HasanPublished Free
About this episode
The final episode is the story of one of the hardest deals of Sheeraz’s career: bringing Jennifer Lopez to Qatar for a 20-minute appearance after more than a thousand no’s. It ties the series together: fame as leverage, psychology and execution.
What you'll learn
- How he found the real decision-makers behind the deal
- How he mapped what agents, managers, assistants and the payer each wanted
- How rejection became leverage
- How a last-minute demand was settled in minutes
- How reputation and significance kept the deal alive
Topics
- Deal making
- Jennifer Lopez
- Celebrity bookings
- Negotiation
- jennifer lopez deal
- closing impossible deals
- qatar celebrity deal
- negotiation psychology
- how to close a deal
- becoming famous the right way
- fame strategy
- celebrity branding
- public figure branding
- personal brand growth
