How Brands & Influencers Really Get Paid

About this episode

Brand deals are about value and leverage, not follower counts. Sheeraz sets out how talent should approach brands directly, why adding value before asking for money works, and how brands get bigger talent by funding a talent’s real goals.

What you'll learn

• How talent should approach brands directly
• Why a direct message can outperform an agent
• The buyer vs. renter strategy in brand deals
• How to add value before asking for money
• How to trade exposure and opportunity instead of cash
• The real test of whether an influencer can sell

Topics

• Brand deals
• Influencer monetization
• Partnerships
• Negotiation
• buyer vs renter strategy
• how influencers get paid
• brand partnerships
• celebrity branding
• becoming famous the right way
• fame strategy
• public figure branding
• personal brand growth
• media training
• celebrity mindset