Episode 12 of 20 · Part 3: Engineering attention
Fame Built in Real Time — Guerrilla Marketing Secrets
8:54Taught by Sheeraz HasanPublished Free
About this episode
The smartest brands engineer attention offline. Sheeraz shows how live activations, guerrilla marketing and giving value first create media coverage and sales, with examples from expos, conventions and public spaces.
What you'll learn
- How live activations become global media moments
- Why disruption outperforms traditional PR
- How moving billboards outperform static ads
- Why giving value first builds a brand fast
- How to win attention at conventions, expos and public spaces
Topics
- Guerrilla marketing
- Live activations
- Earned media
- Brand launches
- disruptive marketing
- how to get famous
- brand dominance
- becoming famous the right way
- fame strategy
- celebrity branding
- influencer marketing
- public figure branding
- personal brand growth
