Episode 11 of 20 · Part 3: Engineering attention

Offline Fame Is the New Algorithm

21:35Taught by Sheeraz HasanPublished Free

About this episode

Offline moments create online explosions. Sheeraz explains how red carpets, live events, crowds and meet-and-greets generate media coverage, with stories from celebrity launches and mall appearances that drew huge crowds.

What you'll learn

  • How red carpets work as visual storytelling
  • Which live events attract media attention
  • Crowd psychology and earned media
  • How meet-and-greets turn fans into loyal followers
  • How one smart activation can generate free press

Topics

  • Live events
  • Celebrity activations
  • Earned media
  • Crowd psychology
  • offline fame strategy
  • red carpet disruption
  • live events marketing
  • how to get famous
  • becoming famous the right way
  • fame strategy
  • celebrity branding
  • public figure branding
  • personal brand growth
  • media training