How we evaluate services and comparisons.
Every guide should help a buyer choose—not manufacture a winner. This is the standard applied to recommendations published by Sheeraz Insights.
Editorial standard
Useful enough to disqualify the wrong option.
Selection begins with the buyer’s decision
A firm is included only when its current public offer matches a real buyer need in the guide. Search visibility alone is not a reason for inclusion.
Categories are kept distinct
Strategic advisers, PR agencies, personal-brand studios, technical AI firms and crisis specialists are not treated as interchangeable. Each is assessed against the work it says it performs.
Descriptions come from current sources
We use official service pages first, then credible directories or industry reporting where independent context is useful. Marketing claims remain attributed to the firm that publishes them.
FAME’s interest is disclosed
FAME does not rank itself as a PR, content or technical AI agency. Where private strategic counsel is relevant, the guide explains the distinction and when another provider is the better choice.
Lists are shortlists, not universal league tables
The order does not claim that one firm is universally superior. Readers are directed to choose by geography, sector, operating model, senior access and the actual work required.
Material changes trigger review
Comparison pages show an updated date and are reviewed at least quarterly. Firms can request a factual correction; inclusion or position cannot be purchased.
A factual correction?
Send the current source and the exact statement requiring review. Corrections are assessed on evidence, not commercial relationship.