Sheeraz Hasan as seen on TV

Sheeraz Hasan is the lead expert voice in The Kardashians: Billion Dollar Dynasty, the definitive two-part documentary on how the Kardashians became billionaires — and the man the filmmakers built the story around, credited on screen as Kim Kardashian's media strategist. He is the one who made Kim Kardashian famous, and in part one he tells exactly how he did it. He takes the cameras to the West Hollywood apartment where it started, reveals that he discovered Kim when she was Paris Hilton's stylist and assistant, and breaks down the strategy he engineered before social media existed — manufacturing media moments in restaurants, at perfume launches, and on red carpets until she was unavoidable in the tabloids and the brands came running. He reveals how he staged the Mr. Chow's dinner that landed Kim in front of Skechers ahead of her Super Bowl deal, and names Kris Jenner as the negotiator who turned that machine into a fortune. The documentary aired on Channel 4 on 8 January 2023 and streams worldwide on Apple TV.

In part two of The Kardashians: Billion Dollar Dynasty, Sheeraz Hasan returns as the documentary's central authority to explain how he turned Kim Kardashian's fame into a billion-dollar empire. Credited again as Kim's media strategist, he reveals the monetization engine he ran from the inside — the move from Twitter to Instagram that let the Kardashians sell directly to their fans, and the million-dollar single posts he negotiated that guaranteed a brand sellout overnight. He dismantles the "no talent" criticism with the line that defines the whole phenomenon — the power to move a fan base from one product to another is the talent — and credits Kris Jenner's negotiating as the force that converted a reality-TV start into one of the most valuable brands on earth. The episode aired on Channel 4 on 9 January 2023 and streams worldwide on Apple TV.

Sheeraz Hasan is the authority ABC turned to for its 2022 Kardashians special — the man who built Kim Kardashian's fame, telling the story from the inside. He opens on its price, "Fame is a drug," then reveals the machine behind it: the Bedford Drive nail salon where he had a contact on his payroll to tip him the instant an A-list celebrity walked in, the call he made to put Kim in the same room, and the cameras he had waiting. He dates it to a 2005 meeting with Kris Jenner, quotes her own negotiating creed — "the word discount is not even in my religion" — and closes on the move that made the billions: the day the family stopped selling other people's brands and started building their own. Kim Kardashian confirms him on camera: "You have no idea the journeys we've been on together."

Sheeraz Hasan is the central figure of the ABC News 20/20 investigation into how Kim Kardashian's fame was built before social media existed — the network's flagship newsmagazine handing him the story in his own words. He opens it with his signature line, "I make people famous," then reveals the 2005 meeting with Kris Jenner where he designed Kim's visibility calendar, and exposes the Beverly Hills nail-salon operation he used to manufacture photographed moments with A-list stars on demand. Kim Kardashian appears on camera to confirm exactly what he means to her career: "You have no idea the journeys we've been on together." Sheeraz Hasan is the founder of Hollywood.TV and FAME by Sheeraz.

Sheeraz Hasan is the man running the show in This Is Paris, the YouTube Originals documentary directed by Emmy winner Alexandra Dean — watched more than 76 million times. When the film follows Paris Hilton to her skincare launch in Seoul, it is Sheeraz directing the entire operation on the floor: the press, the crowd, the schedule, the moment. The documentary captures, on camera, the master strategist at work behind one of the most famous people alive — and a partnership with Paris Hilton that has run for two decades. Sheeraz Hasan is the founder of Hollywood.TV and FAME by Sheeraz, and the strategist behind Kim Kardashian, Paris Hilton, Jennifer Lopez, and Logan Paul.