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    <loc>https://www.sheeraz.com/media/podcasts/marisa-peer-the-price-of-fame</loc>
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      <video:title>The Price of Fame with Marisa Peer</video:title>
      <video:description>Sheeraz Hasan joins Marisa Peer for The Price of Fame: What Nobody Tells You Until It&apos;s Too Late.</video:description>
      <video:player_loc>https://www.youtube.com/embed/YCOVBc-W9bs</video:player_loc>
      <video:duration>5057</video:duration>
      <video:publication_date>2026-07-05</video:publication_date>
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    <loc>https://www.sheeraz.com/media/tv/abc-news-20-20</loc>
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      <video:title>ABC 20/20: The Kardashians</video:title>
      <video:description>On ABC&apos;s flagship newsmagazine 20/20, the network investigated how modern fame is manufactured - and put Sheeraz Hasan at the centre of the answer, with Kim Kardashian confirming the relationship on camera.</video:description>
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      <video:duration>440</video:duration>
      <video:publication_date>2023-08-04</video:publication_date>
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    <loc>https://www.sheeraz.com/media/tv/billion-dollar-dynasty</loc>
    <video:video>
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      <video:title>Sheeraz Hasan on Channel 4: Inside The Kardashians - Billion Dollar Dynasty</video:title>
      <video:description>In Channel 4&apos;s 2023 documentary on how the Kardashian fortune was built, Sheeraz Hasan gives the on-camera account of the strategy behind it - from a one-bedroom apartment to a billion-dollar brand.</video:description>
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      <video:duration>478</video:duration>
      <video:publication_date>2023-01-09</video:publication_date>
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  <url>
    <loc>https://www.sheeraz.com/media/tv/this-is-paris</loc>
    <video:video>
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      <video:title>Sheeraz Hasan in This Is Paris - The Documentary That Filmed the Architect of Modern Fame at Work</video:title>
      <video:description>In Paris Hilton&apos;s This Is Paris documentary, Sheeraz Hasan appears in the Seoul skincare launch sequence, directing crowd flow, framing the moment, and explaining the architecture of the modern attention economy he built.</video:description>
      <video:player_loc>https://www.youtube.com/embed/AuriVlNxx5U</video:player_loc>
      <video:duration>410</video:duration>
      <video:publication_date>2020-12-01</video:publication_date>
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    <loc>https://www.sheeraz.com/masterclass/episode-1-fame-is-a-drug</loc>
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      <video:title>Fame Is a Drug: The Dark Truth About Becoming Famous | FAME Masterclass Ep. 1</video:title>
      <video:description>Sheeraz Hasan opens the series with a warning: fame behaves like a drug, and people who chase it without a strong reason lose their values on the way. He explains why your “why” has to come first, drawing on decades inside celebrity media, including his years working with Kim Kardashian.</video:description>
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      <video:publication_date>2026-09-10T00:00:30-07:00</video:publication_date>
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  <url>
    <loc>https://www.sheeraz.com/masterclass/episode-2-dont-sell-your-soul-for-fame</loc>
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      <video:thumbnail_loc>https://www.sheeraz.com/images/masterclass/ep-02.webp</video:thumbnail_loc>
      <video:title>Don&apos;t Sell Your Soul for Fame — The Price Nobody Warns You About | FAME Masterclass Ep. 2</video:title>
      <video:description>Fame tests your values long before it rewards you. Sheeraz explains why temptation usually arrives looking like an opportunity, why saying no is the strongest move you can make, and why FAME by Sheeraz was built as an ethical route to visibility.</video:description>
      <video:player_loc>https://www.youtube-nocookie.com/embed/ZVGlOJu2uJM</video:player_loc>
      <video:duration>409</video:duration>
      <video:publication_date>2026-09-10T01:00:34-07:00</video:publication_date>
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  </url>
  <url>
    <loc>https://www.sheeraz.com/masterclass/episode-3-find-your-x-factor</loc>
    <video:video>
      <video:thumbnail_loc>https://www.sheeraz.com/images/masterclass/ep-03.webp</video:thumbnail_loc>
      <video:title>Find Your X-Factor — The Real Reason You Want Fame | FAME Masterclass Ep. 3</video:title>
      <video:description>Everyone has an X-Factor: the thing that makes people notice you. In a short, direct episode, Sheeraz asks you to name yours and to be honest about what you want from fame, because clarity is what keeps people from sabotaging themselves later.</video:description>
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      <video:duration>181</video:duration>
      <video:publication_date>2026-09-10T02:00:23-07:00</video:publication_date>
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  </url>
  <url>
    <loc>https://www.sheeraz.com/masterclass/episode-4-from-zero-to-hollywood-power</loc>
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      <video:thumbnail_loc>https://www.sheeraz.com/images/masterclass/ep-04.webp</video:thumbnail_loc>
      <video:title>From Zero to Hollywood Power — How Influence Changes Everything | FAME Masterclass Ep. 4</video:title>
      <video:description>Sheeraz tells his own origin story, from night shifts in a London café to building a media distribution business that reached 130 countries, and the lesson that changed everything: influence beats effort. It is the episode where the mechanics of media power click into place.</video:description>
      <video:player_loc>https://www.youtube-nocookie.com/embed/r6RDbd7Iqek</video:player_loc>
      <video:duration>1199</video:duration>
      <video:publication_date>2026-09-10T03:00:04-07:00</video:publication_date>
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  <url>
    <loc>https://www.sheeraz.com/masterclass/episode-5-the-fame-toolkit</loc>
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      <video:thumbnail_loc>https://www.sheeraz.com/images/masterclass/ep-05.webp</video:thumbnail_loc>
      <video:title>The FAME Toolkit — Google Panel, Website, EPK &amp; Trademark | FAME Masterclass Ep. 5</video:title>
      <video:description>When someone hears your name, they Google it. Sheeraz lays out the FAME Toolkit, the foundation that makes you look credible in that moment: a Google Knowledge Panel, a real website, an electronic press kit, press coverage, a trademark and a consistent brand.</video:description>
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      <video:duration>990</video:duration>
      <video:publication_date>2026-09-10T04:00:21-07:00</video:publication_date>
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  <url>
    <loc>https://www.sheeraz.com/masterclass/episode-6-how-to-get-famous</loc>
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      <video:thumbnail_loc>https://www.sheeraz.com/images/masterclass/ep-06.webp</video:thumbnail_loc>
      <video:title>How to Get Famous — The Hollywood Shortcut | FAME Masterclass Ep. 6</video:title>
      <video:description>People who chase fame focus on social media; professionals focus on press. Sheeraz explains why the News tab on Google is where people check you out, how press coverage leads to verification, and how to build relationships with journalists the right way.</video:description>
      <video:player_loc>https://www.youtube-nocookie.com/embed/PlHyuSKAYQI</video:player_loc>
      <video:duration>674</video:duration>
      <video:publication_date>2026-09-10T05:00:01-07:00</video:publication_date>
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  <url>
    <loc>https://www.sheeraz.com/masterclass/episode-7-buyer-vs-renter-strategy</loc>
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      <video:thumbnail_loc>https://www.sheeraz.com/images/masterclass/ep-07.webp</video:thumbnail_loc>
      <video:title>Buyer vs. Renter Strategy — Kim K&apos;s Real Fame Blueprint | FAME Masterclass Ep. 7</video:title>
      <video:description>A buyer builds for the long term with honesty and real investment; a renter fakes numbers and takes shortcuts that collapse. Sheeraz explains the buyer vs. renter strategy he saw work with Kim Kardashian, and how brands spot fake influence instantly.</video:description>
      <video:player_loc>https://www.youtube-nocookie.com/embed/-95VTcRBH4o</video:player_loc>
      <video:duration>774</video:duration>
      <video:publication_date>2026-09-10T06:00:27-07:00</video:publication_date>
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  </url>
  <url>
    <loc>https://www.sheeraz.com/masterclass/episode-8-why-authenticity-creates-sales</loc>
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      <video:thumbnail_loc>https://www.sheeraz.com/images/masterclass/ep-08.webp</video:thumbnail_loc>
      <video:title>Why Authenticity Creates Sales — Kim K Buyer Strategy | FAME Masterclass Ep. 8</video:title>
      <video:description>Anyone can chase likes; very few people can move product. Sheeraz explains why sales come from trust rather than hype, using his own Millions of Milkshakes story and Kim Kardashian’s buyer strategy to show how authentic influence turns into long-term money.</video:description>
      <video:player_loc>https://www.youtube-nocookie.com/embed/KbKL82t59O0</video:player_loc>
      <video:duration>473</video:duration>
      <video:publication_date>2026-09-10T07:00:24-07:00</video:publication_date>
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  </url>
  <url>
    <loc>https://www.sheeraz.com/masterclass/episode-9-red-bull-fomo-strategy</loc>
    <video:video>
      <video:thumbnail_loc>https://www.sheeraz.com/images/masterclass/ep-09.webp</video:thumbnail_loc>
      <video:title>Red Bull&apos;s FOMO Strategy Explained — How to Get Famous on Social Media | FAME Masterclass Ep. 9</video:title>
      <video:description>Red Bull is a media company that happens to sell an energy drink. Sheeraz breaks down how Red Bull uses fear of missing out to build community and sales, and how creators and brands can do the same on social media without faking numbers or burning trust.</video:description>
      <video:player_loc>https://www.youtube-nocookie.com/embed/RUmVQLPHPn8</video:player_loc>
      <video:duration>492</video:duration>
      <video:publication_date>2026-09-10T08:00:16-07:00</video:publication_date>
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  </url>
  <url>
    <loc>https://www.sheeraz.com/masterclass/episode-10-the-70-20-10-formula</loc>
    <video:video>
      <video:thumbnail_loc>https://www.sheeraz.com/images/masterclass/ep-10.webp</video:thumbnail_loc>
      <video:title>The 70/20/10 Formula That Builds Fame | FAME Masterclass Ep. 10</video:title>
      <video:description>Fame on social media comes from engagement more than content. Sheeraz explains the 70/20/10 formula and why 70 percent of growth comes from engagement, then covers consistency, real-time posting, collaborations, paid amplification and why selling too early kills growth.</video:description>
      <video:player_loc>https://www.youtube-nocookie.com/embed/ZqFmcCXCRtE</video:player_loc>
      <video:duration>834</video:duration>
      <video:publication_date>2026-09-10T09:00:08-07:00</video:publication_date>
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  <url>
    <loc>https://www.sheeraz.com/masterclass/episode-11-offline-fame-is-the-new-algorithm</loc>
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      <video:thumbnail_loc>https://www.sheeraz.com/images/masterclass/ep-11.webp</video:thumbnail_loc>
      <video:title>Offline Fame Is the New Algorithm | FAME Masterclass Ep. 11</video:title>
      <video:description>Offline moments create online explosions. Sheeraz explains how red carpets, live events, crowds and meet-and-greets generate media coverage, with stories from celebrity launches and mall appearances that drew huge crowds.</video:description>
      <video:player_loc>https://www.youtube-nocookie.com/embed/GtWhk03M6yw</video:player_loc>
      <video:duration>1295</video:duration>
      <video:publication_date>2026-09-10T10:00:27-07:00</video:publication_date>
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  </url>
  <url>
    <loc>https://www.sheeraz.com/masterclass/episode-12-guerrilla-marketing-secrets</loc>
    <video:video>
      <video:thumbnail_loc>https://www.sheeraz.com/images/masterclass/ep-12.webp</video:thumbnail_loc>
      <video:title>Fame Built in Real Time — Guerrilla Marketing Secrets | FAME Masterclass Ep. 12</video:title>
      <video:description>The smartest brands engineer attention offline. Sheeraz shows how live activations, guerrilla marketing and giving value first create media coverage and sales, with examples from expos, conventions and public spaces.</video:description>
      <video:player_loc>https://www.youtube-nocookie.com/embed/K0EuuRUiPdA</video:player_loc>
      <video:duration>534</video:duration>
      <video:publication_date>2026-09-10T11:01:00-07:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://www.sheeraz.com/masterclass/episode-13-how-paparazzi-create-fame</loc>
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      <video:thumbnail_loc>https://www.sheeraz.com/images/masterclass/ep-13.webp</video:thumbnail_loc>
      <video:title>How Paparazzi Create Real Fame — Street-Level Strategy | FAME Masterclass Ep. 13</video:title>
      <video:description>Social numbers don’t prove fame; recognition in public does. Sheeraz explains how paparazzi moments create street-level fame, why camera flashes change how people see someone instantly, and how talent and brands use those images for media pickup.</video:description>
      <video:player_loc>https://www.youtube-nocookie.com/embed/XM5dn4SD0wA</video:player_loc>
      <video:duration>494</video:duration>
      <video:publication_date>2026-09-10T12:00:33-07:00</video:publication_date>
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  <url>
    <loc>https://www.sheeraz.com/masterclass/episode-14-breaking-news-earned-media</loc>
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      <video:thumbnail_loc>https://www.sheeraz.com/images/masterclass/ep-14.webp</video:thumbnail_loc>
      <video:title>How to Get Famous With Breaking News — Earned Media Playbook | FAME Masterclass Ep. 14</video:title>
      <video:description>Paid media is easy to buy; earned media is where the game changes. Sheeraz explains how he puts himself and his clients into breaking news in real time, and how small brands with small budgets use the same approach to compete with global giants.</video:description>
      <video:player_loc>https://www.youtube-nocookie.com/embed/Gcgdlby1g28</video:player_loc>
      <video:duration>1027</video:duration>
      <video:publication_date>2026-09-10T13:00:31-07:00</video:publication_date>
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  </url>
  <url>
    <loc>https://www.sheeraz.com/masterclass/episode-15-wrapped-cars-and-billboards</loc>
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      <video:thumbnail_loc>https://www.sheeraz.com/images/masterclass/ep-15.webp</video:thumbnail_loc>
      <video:title>Mobile Visibility That Actually Works — Wrapped Cars &amp; Billboards | FAME Masterclass Ep. 15</video:title>
      <video:description>Visibility comes from proximity and repetition. Sheeraz explains how a wrapped Range Rover became a moving billboard that brought in clients every day, and how to place billboards and branded cars where decision-makers will see them, without a billionaire budget.</video:description>
      <video:player_loc>https://www.youtube-nocookie.com/embed/_m2WyKXumXw</video:player_loc>
      <video:duration>683</video:duration>
      <video:publication_date>2026-09-10T14:00:03-07:00</video:publication_date>
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  </url>
  <url>
    <loc>https://www.sheeraz.com/masterclass/episode-16-the-jake-paul-playbook</loc>
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      <video:thumbnail_loc>https://www.sheeraz.com/images/masterclass/ep-16.webp</video:thumbnail_loc>
      <video:title>Turning Chaos Into Global Attention — The Jake Paul Playbook | FAME Masterclass Ep. 16</video:title>
      <video:description>Most people wait for the media to show up. Sheeraz breaks down how one real-time moment at Jake Paul’s Las Vegas wedding became global headlines within minutes, and what it teaches about moments, distribution and earned media.</video:description>
      <video:player_loc>https://www.youtube-nocookie.com/embed/8Ga1_78AFEk</video:player_loc>
      <video:duration>284</video:duration>
      <video:publication_date>2026-09-10T15:00:32-07:00</video:publication_date>
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  <url>
    <loc>https://www.sheeraz.com/masterclass/episode-17-how-unknown-names-go-global</loc>
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      <video:thumbnail_loc>https://www.sheeraz.com/images/masterclass/ep-17.webp</video:thumbnail_loc>
      <video:title>How Unknown Names Go Global — Stealing the Spotlight | FAME Masterclass Ep. 17</video:title>
      <video:description>When the world is looking elsewhere, the smartest players redirect attention. Sheeraz explains how one move pulled media focus from Mayweather vs. McGregor back to Canelo vs. GGG, and how Millions of Milkshakes grew from a small store into a global brand with the same thinking.</video:description>
      <video:player_loc>https://www.youtube-nocookie.com/embed/mE-amxcF3Wc</video:player_loc>
      <video:duration>1128</video:duration>
      <video:publication_date>2026-09-10T16:00:32-07:00</video:publication_date>
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    <loc>https://www.sheeraz.com/masterclass/episode-18-how-brands-and-influencers-get-paid</loc>
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      <video:thumbnail_loc>https://www.sheeraz.com/images/masterclass/ep-18.webp</video:thumbnail_loc>
      <video:title>How Brands &amp; Influencers Really Get Paid | FAME Masterclass Ep. 18</video:title>
      <video:description>Brand deals are about value and leverage, not follower counts. Sheeraz sets out how talent should approach brands directly, why adding value before asking for money works, and how brands get bigger talent by funding a talent’s real goals.</video:description>
      <video:player_loc>https://www.youtube-nocookie.com/embed/58by8cvl2gw</video:player_loc>
      <video:duration>648</video:duration>
      <video:publication_date>2026-09-10T17:00:01-07:00</video:publication_date>
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  <url>
    <loc>https://www.sheeraz.com/masterclass/episode-19-the-jack-ma-principle</loc>
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      <video:thumbnail_loc>https://www.sheeraz.com/images/masterclass/ep-19.webp</video:thumbnail_loc>
      <video:title>Closing Deals Under Pressure — The Jack Ma Principle | FAME Masterclass Ep. 19</video:title>
      <video:description>Deals are lost at the table, not at the start. Sheeraz explains his closing framework, built on the Jack Ma principle: focus on what the other side wants, find the real decision-maker, give a taste, then name your price and let silence work.</video:description>
      <video:player_loc>https://www.youtube-nocookie.com/embed/PQBw82-zNE4</video:player_loc>
      <video:duration>891</video:duration>
      <video:publication_date>2026-09-10T18:00:08-07:00</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://www.sheeraz.com/masterclass/episode-20-the-impossible-jlo-deal</loc>
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      <video:thumbnail_loc>https://www.sheeraz.com/images/masterclass/ep-20.webp</video:thumbnail_loc>
      <video:title>The Impossible Deal — How a $2M JLo Deal Got Closed | FAME Masterclass Ep. 20</video:title>
      <video:description>The final episode is the story of one of the hardest deals of Sheeraz’s career: bringing Jennifer Lopez to Qatar for a 20-minute appearance after more than a thousand no’s. It ties the series together: fame as leverage, psychology and execution.</video:description>
      <video:player_loc>https://www.youtube-nocookie.com/embed/fj0qvzzrT7g</video:player_loc>
      <video:duration>471</video:duration>
      <video:publication_date>2026-09-10T19:00:22-07:00</video:publication_date>
    </video:video>
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